tag:blogger.com,1999:blog-8221900293949440044.post4235080273326074833..comments2014-03-25T09:22:17.679+00:00Comments on The Life of a Marketing Student: Marketing reading...helenchickhttp://www.blogger.com/profile/12498133641360614229noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8221900293949440044.post-12022448621609351122013-08-11T09:42:43.238+01:002013-08-11T09:42:43.238+01:00Hi Ashleigh,
That's a great recommendation - t...Hi Ashleigh,<br />That's a great recommendation - thanks! I will definitely pop this on my reading list (going to look for it in the library!)<br />I will let you know what it's like!<br /><br />Thanks,<br />Helenhelenchickhttps://www.blogger.com/profile/12498133641360614229noreply@blogger.comtag:blogger.com,1999:blog-8221900293949440044.post-68595957245790169612013-08-05T20:21:14.359+01:002013-08-05T20:21:14.359+01:00I would recommend 'The Marketing Director'...I would recommend 'The Marketing Director's Handbook' Very practical and brings the most relevant theory into it. Well worth a read through and you can definitely quote it in assignments/exams! Looks into all aspects of marketing and flows really nicely!<br /><br />The guys who wrote it are based in Buckinghamshire too! Let me know if you read it and what you think!!<br /><br />http://www.amazon.co.uk/The-Marketing-Directors-Handbook-Definitive/dp/0955886007Ashleighnoreply@blogger.com